Harrison Ford is stepping into a new kind of role—one that involves kilts, whisky, and a little Scottish mischief. The legendary actor has teamed up with Glenmorangie Highland single malt Scotch whisky for Once Upon a Time in Scotland, a playful new campaign that takes viewers behind the scenes of the iconic distillery.
Directed by Joel Edgerton, the series follows Ford as he immerses himself in the art of whisky-making at Glenmorangie’s historic home in Tain. From tackling the complexities of Scottish pronunciation to sharing a dram with the locals, the campaign leans into Ford’s signature dry humor, delivering an unscripted, offbeat look at the world of whisky.
Filmed against the breathtaking backdrop of the Scottish Highlands, Once Upon a Time in Scotland is more than just an ad—it’s an experience. Featuring Glenmorangie’s expert distillery team (who make their acting debut alongside Ford) and the brand’s celebrated expressions, Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Old, the campaign blends tradition with a touch of Hollywood charm.
Fashion photographer Lachlan Bailey captures Ford like never before, swapping his rugged adventure gear for a stylish kilt designed by streetwear brand Palace. Meanwhile, Edgerton’s 12-part series delivers a fresh, lighthearted take on whisky culture, breaking away from the traditional, buttoned-up approach to Scotch advertising.
“Harrison Ford is the real deal—a global icon and a true whisky lover,” says Caspar MacRae, President & CEO of The Glenmorangie Company. “Like us, he’s not afraid to laugh at himself, and I think Joel has captured his authentic warmth and roguish humor perfectly.”
Ford himself had just as much fun filming. “I loved working with the distillery team. The whole process was full of unanticipated joys—little unexpected moments. It’s a tribute to Glenmorangie’s sensibilities that they let us be less than totally serious.”
Launching globally on January 28, 2025, the series will roll out across online video, cable TV, social media, and experiential activations. The first six full-length episodes, along with behind-the-scenes content, will be available on glenmorangie.com, with more to follow throughout the year.
So, if you’ve ever wondered what it’s like to sip whisky in the Scottish Highlands with Harrison Ford, this is your chance to find out—kilt optional. —Vita Daily
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