Naughty By Nature: BC Parks Foundation’s Wild Side Collection Rewrites Outdoor Chic

Move over gorpcore, there’s a new outdoor aesthetic in town—and it’s cheekier than ever. What started as a viral TikTok trend (#ParkTok, if you’re unfamiliar) has officially become this summer’s most unexpected fashion statement, thanks to BC Parks Foundation. Riding the wave of social media stardom, the organization has taken the Internet’s thirstiest nature trend and transformed it into a bold and brilliant merch drop: introducing the Wild Side Collection.

This isn’t your typical camp gear. Think comfy-meets-cool casualwear with slogans that might make your grandma blush: “Nature is my kink” and “Keep Parks Sexy” are just a few of the spicy sayings emblazoned on these ultra-wearable tees, totes, hats, and sweatshirts. It’s a collection built equally for sultry cabin getaways and downtown coffee runs, offering outdoorsy vibes with an unapologetically irreverent twist.

But behind the tongue-in-cheek slogans lies a serious mission. Every piece in the Wild Side Collection supports BC Parks Foundation’s goal to build the world’s greatest system of parks and Indigenous-protected areas. That means your sexy sweatshirt isn’t just making a statement—it’s making a difference.

The Foundation is also keeping things stylishly sustainable. All pieces are made-to-order right here in Canada, reducing waste, avoiding overstock, and supporting local printers. No extras, no landfill clutter—just intentional, limited-edition items that let you express your love for the wild in more ways than one.

The origin story is as good as the gear. #ParkTok began as a subversive response to national park funding cuts in the U.S., with creators using racy edits and saucy soundtracks to bring attention to protected lands. BC Parks Foundation was one of the first conservation groups to join the movement in Canada—and they quickly went viral. Since their first TikTok post, they’ve racked up over 1.5 million views, 107,000 likes, and a fanbase that’s clearly here for the heat.

From their playful “Happy Camper” and “Wildflower” staples to collabs with local artist Turbo Bambi, BC Parks Foundation’s merch game has always been strong. But the Wild Side Collection takes things to another level—flirty, forward-thinking, and fiercely committed to the planet.

So, if you’re craving a look that’s equal parts sustainability, sensuality, and support for nature, consider this your sign: it’s time to unleash your wild side.

Shop the collection (use code WILDSIDE25 for 25% off) and learn more at bcparksfoundation.ca. —Vita Daily

Win! A Hat, Tee + Tote From The Wild Side Collection!

Congrats Franziska S. of Vancouver, BC, who will receive a tote, hat and T-shirt of their choice from the Wild Side Collection! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadailymedia. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.