Fashion & Shopping

A Look Inside The First Simons Store In Toronto

August 14, 2025

Fashion & Shopping

Simons, a chain of department stores founded in 1840 in Quebec City, has just opened its first Toronto location at Yorkdale Shopping Centre (a second Toronto store will open at the Eaton Centre this fall). The opening marks a major milestone for the family-owned company, which now has 18 locations across Canada.

This morning, we got an exclusive tour of the chic Yorkdale space—featuring architecture by Lemay-Michaud Architecture and interior design by Toronto’s Gensler Design—with Simons CEO Bernard Leblanc. “We’ve curated this store especially for Torontonians, and we’re really excited to have you discover what we’ve prepared,” said Leblanc.

Spanning two floors, the 118,000-square-foot store is divided into a series of intimate spaces highlighting different product categories and departments. The “Perennial Ephemera”-themed design, according to the company, is “inspired by natural cycles of light, growth and transformation.”

Local and international art—curated and commissioned for each location—is also part of the in-store experience at every Simons. At Yorkdale, there are 40 works by 24 artists on display, including prints by Prince Edward County-based Ian Brown and mixed-media artwork by Toronto’s Patrick Skals. “In all of our stores we have a commitment to the arts, and this store is no exception,” said Leblanc.

Of course, the main draw is the retailer’s impressive product assortment. The selection of clothing, accessories, and home goods is extensive and diverse.

In the luxurious Édito spaces, shoppers will find Rick Owens coats and plaid dresses by Vivienne Westwood, while elsewhere in the store there are Ed Hardy T-shirts and Vans sneakers. There’s also a curated selection from independent Canadian fashion and beauty brands like Smythe, Hooké, and Artifact, along with a large assortment of accessibly priced products from the retailer’s in-house labels—including Twik, Le 31, and Contemporaine.

“Seventy percent of our assortment at Simons is exclusive,” said Leblanc. “It is developed by our design teams in Old Quebec City and brought to market throughout all of our stores across Canada.” —Truc Nguyen

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