Winter in Canada can feel long, grey, and a little too serious—which is exactly why Hubba Bubba is cutting through the chill with a burst of colour, play, and pure nostalgia.
In honour of National Bubble Gum Day on February 6, Hubba Bubba is turning an ordinary workday into something way more chew-able with TGIF: Thank Gum It’s Friday, a high-energy street pop-up taking over downtown Toronto. Expect playful surprises, unexpected moments, and a whole lot of smiles as Hubba Bubba brings the fun straight to commuters—yes, you might even spot Hubba Bubba x Skittles Minis rolling through the streets.
The pop-up also celebrates the launch of Hubba Bubba x Skittles Minis, the brand’s newest flavour collab that blends classic bubble gum vibes with candy-coated colour. And because the fun doesn’t stop at the curb, Hubba Bubba is dropping limited-edition puzzles to keep the good times going beyond February 6, with fans able to sign up for a chance to have one delivered straight to their door.
Consider it your reminder to pause, play, and not take winter—or your weekday routine—too seriously. Sometimes, joy really is just a chew away. —Noa Nichol
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