When Christian Dior first envisioned his fragrance legacy, his brief was simple: “Make me a perfume that smells of love”. This February, the House of Dior is taking that romantic mandate to a breathtaking new level with the launch of Miss Dioramour—the first in a prestigious new yearly rendezvous for “tender hearts”.
This isn’t just a fragrance; it is a couture masterpiece. For its debut February 2026 edition, Dior has released only 150 pieces worldwide, making it the ultimate Valentine’s Day “I love you” for the serious collector.
A Couture Declaration
The star of this exceptional bottle is a hand-tied silk bow that serves as a direct bridge to Dior’s fashion heritage. The design is inspired by an archival 1968 silk scarf created by Marc Bohan, featuring the phrase “Say it with flowers” (Dites-le avec des fleurs) in a strikingly modern, handwritten script. Reissued in the signature vivid pink of the House’s very first scent, each precious silk bow is crafted, cut, and tied by hand by the legendary dames d’atelier at Dior Perfumes.
The Olfactory Love Letter
Inside this “dagger-bow” adorned bottle lies Francis Kurkdjian’s Miss Dior Parfum. The composition is a floral and woody masterpiece, blending elegant floral chypre notes with a “custom-made” Jasmine that is suffused with lively, fruity undertones.
It is an essential dialogue between couture and perfume, wrapped in the most meaningful declaration of love. —Noa Nichol
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