Reformation is famous for making the dresses we wear to dates and weddings, but when it comes to actual relationship advice, they’ll be the first to admit they aren’t qualified. That is why Ref has officially retained Laura Wasser, the acclaimed attorney who revolutionized the concept of divorce. This might come as a shock considering Ref “hard launched” its boyfriend last year, but things change—and Ref is ready to get back out there.
Launching Tuesday, February 17, just in time to help you forget all about Valentine’s Day, this new campaign is all about moving into a sexier chapter of your life on your own terms.
The Art of Moving On
Laura Wasser has spent her career erasing the taboo around divorce, reminding us all that you are never married to one decision—even if you actually married them. Since Ref is all about helping you make better decisions regarding your clothes, this partnership is a match made in heaven (or at least, a very stylish courtroom).
The collection features a selection of sophisticated pieces fit for the office, sprinkled with a few items designed specifically for “revenge dressing”.
The “Dump Him” Drop
The standout piece of the launch is a limited-edition Dump Him sweatshirt ($188 CAD). Because it isn’t always as easy as just walking away, 100% of the net proceeds will go to the Harriett Buhai Center for Family Law. This support helps provide free legal services that empower people and offer real ways out of difficult situations.
As Ref puts it: anyone who says money can’t buy you happiness has probably never paid for a divorce—or for Ref. —Noa Nichol




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