There is nothing quite like the passion of Canadian junior hockey—packed stands, long bus rides, and local rinks where future stars are born. Now, proudly Canadian mattress brand Endy is stepping onto the ice as a new sponsor of the Calgary Hitmen and three other iconic junior teams, including the Kitchener Rangers.
But this partnership is about more than just a logo on the boards. Endy is taking on a major role as a champion for the most overlooked pillar of athletic performance: quality rest.
Sleep: The Secret to a Better Shift
While players focus on training and nutrition, research shows that sleep deprivation can slow reaction times by up to 40% and significantly increase the risk of injury. Endy is stepping in to remind young athletes that recovery starts the moment the arena lights go out.
“Sleep isn’t downtime — it’s part of the work,” says Jason Cassidy, President of Endy and a former CHL player. “From my own experience, I know how demanding junior hockey can be and how often sleep is undervalued in performance and recovery”.
What to Look for at the Rink
As the title sponsor in each city, Endy is bringing the “Everyday Luxury” of a good night’s sleep directly to the fans:
- In-Game Moments: Watch for Endy features throughout the remainder of the season.
- Prize Giveaways: Fans will have the chance to score big through community-focused activations and in-game prizes.
- Local Support: This partnership allows Endy to back the programs, families, and grassroots ecosystems that fuel Canada’s hockey culture.
Win! Hockey Tickets + An Endy Mattress For A Slap Shot-Worthy Sleep!
Congrats Kelly D. of Caledonia, ON, and Chriselle H. of Calgary, AB, who will receive:
West Coast Winner
- 2 tickets to the Calgary Hitmen game on March 11
- An Endy mattress in the winner’s preferred firmness and size
East Coast Winner
- 4 tickets to the Kitchener Rangers game on March 20
- An Endy mattress in the winner’s preferred firmness and size
Note: Endy cannot cover any costs associated with travel to/from games or accommodations. Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadailymedia. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding. Full contest rules/regulations here.
share:
February 17th, 2026 at 9:12 am
It’ll be amazing to win tickets to see a game in a bed.An actual bed to be comfortable
February 17th, 2026 at 9:16 am
@@lyssa_m96 calgary
February 17th, 2026 at 9:16 am
@@becca.772 calgary
February 17th, 2026 at 9:17 am
@annamarcus58 calgary
February 17th, 2026 at 9:18 am
An east coast game would be amazing @julie.turcotte5099
Instagram handle: marilyn.ouellet
February 17th, 2026 at 9:25 am
West Coast @yawofthshaft. My IG name is @toco11
February 17th, 2026 at 9:28 am
West Coast pauls.
February 17th, 2026 at 9:45 am
@fcbeer West Coast best coast
February 17th, 2026 at 9:55 am
West coast @julianmelanie
Instagram: kelseamilne
February 17th, 2026 at 10:22 am
East coast @adventuresincan
Instagram handle @pancakemeow1
February 17th, 2026 at 10:25 am
East Coast @lukedoherty_
Instagram handle: @emily.r.jones
February 17th, 2026 at 10:47 am
West Coast @jwaites
February 17th, 2026 at 10:50 am
East Coast @kristamorris76
My handle: @capt.leafsaholic
February 17th, 2026 at 11:09 am
east coast tagged my friend rachel
instagra @jconlinz
February 17th, 2026 at 11:33 am
West coast ❤️ @hartthenorth
(Mama__joy_)
February 17th, 2026 at 11:35 am
handle- mama__joy_
West coast ❤️
February 17th, 2026 at 11:43 am
East Coast @jamstew
My Instagram handle: @zoouncaged
February 17th, 2026 at 12:14 pm
West coast
@carschick
February 17th, 2026 at 12:18 pm
West Coast @katelynnb87
IG – @goodbuysgoodtimes
February 17th, 2026 at 12:25 pm
West coast — @kristinalk7
Cait8919 — my Instagram
February 17th, 2026 at 12:46 pm
East Coast i tagged @farseer
February 17th, 2026 at 12:48 pm
West coast @brucerode
February 17th, 2026 at 12:56 pm
East Coast @dbanh22
February 17th, 2026 at 12:58 pm
East Coast @jenny_su83 @michellebanh88
February 17th, 2026 at 2:08 pm
West @debfifitte I am @wghutton
February 17th, 2026 at 2:20 pm
West Coast YYC Hitmen ❤️❤️
@kiwi_hill
@karlabarla17
February 17th, 2026 at 2:41 pm
East Coast!! @ameliajeles
IG: @triedbytara
February 17th, 2026 at 3:02 pm
West coast @dgurlnextdoor
@ang_relo_bow
February 17th, 2026 at 3:33 pm
East coast
@ctuomi29
My IG is @marilynlegault
February 17th, 2026 at 3:53 pm
West coast
ig: @miggyf590
February 17th, 2026 at 4:39 pm
This would be amazing to win!
West Coast @edelshaim
Thanks for the chance!
February 17th, 2026 at 4:58 pm
West Coast – I will donate my tickets to a family in Calgary. Would love the mattress in queen, though! @mcguiremcclean
@msdanieli
February 17th, 2026 at 6:32 pm
@bettybattiste Calgary Hitman
@fossie55
February 17th, 2026 at 7:05 pm
East coast
Feb 17
@hdawg59
@xmontrealer4
February 17th, 2026 at 8:31 pm
Hitmen @mydogbudderr
February 17th, 2026 at 8:49 pm
Calgary Hitmen
February 17th, 2026 at 8:50 pm
Calgary Hitmen
@liannemariephoto
February 17th, 2026 at 8:51 pm
Mine: @krystal.ue
Would looove to gift these tickets to my friends in Alberta 🏒 (West Coast!) and would love to win a mattress 😮💨🥺🙏🏻
@jypeplk1987
February 17th, 2026 at 10:13 pm
West Coast please. @Alice Smith on FB
Nolan Smith on FB
February 18th, 2026 at 6:29 am
@themiracletherapydog East coast, Kitchener Rangers
@mamajojo1950
February 18th, 2026 at 7:27 am
West coast please
@Lorihedquistbutler on Instagram
February 18th, 2026 at 8:07 am
East coast
Instagram: @thekapurfamily
February 18th, 2026 at 9:04 am
West Coast @akathenan
February 18th, 2026 at 10:50 am
West Coast @carole.ccm
@maibdan
February 18th, 2026 at 12:50 pm
East Coast 🏒 ❤️
February 18th, 2026 at 12:54 pm
East coast @bobtennyson
Instagram @sarahtennyson
February 18th, 2026 at 1:24 pm
West Coast @frenchietidus
Instagram handle: sh_samsonite
February 18th, 2026 at 2:30 pm
East @cynthibee I am @lebeau5450
February 18th, 2026 at 3:24 pm
West coast
Ig: Alice.egap.el
February 18th, 2026 at 3:25 pm
East Coast
Insta: s.gig92
February 18th, 2026 at 3:26 pm
East Coast
Insta: Louise.jobin.923
February 18th, 2026 at 3:27 pm
Insta: Normlepage
East coast 🏒
February 18th, 2026 at 3:59 pm
“East Coast! @jefftraderc”
I’m @medievalcanadian
February 18th, 2026 at 4:32 pm
East Coast!
@rachelanncartwright on instagram
February 18th, 2026 at 8:24 pm
@cary_me_cary West Coast
February 19th, 2026 at 5:39 am
West Coast
@tonivelthuis
February 19th, 2026 at 7:35 am
West Coast @bases555
I’m @coach_daves9
February 19th, 2026 at 7:36 am
West Coast @as65.yyc
I am @tigerd09
February 19th, 2026 at 7:37 am
West Coast @ewok_222
I’m @sass.ls
February 19th, 2026 at 7:48 am
West coast @zbigniew_daniel
IG handle lizajaworowski
February 19th, 2026 at 10:20 am
@lisajiss East Coast. My ig handle is @jimminy5
February 19th, 2026 at 10:50 am
East Coast 🏒😍🔥 @cobblers1978
@amandalmasters99
February 19th, 2026 at 11:01 am
Great story and big congratulations on the win! It’s great to see how important sleep is for young players and how it helps them play better and stay healthy. Coaches like Andy really make a difference by not only taking care of the game but also the players’ lives. This kind of smart thinking reminds me of how tools like Delta Roblox help players improve their gaming experience in an easy way. Keep up the great work and thanks for sharing this inspiring news! https://deltaexecutor.com.br/
February 19th, 2026 at 3:14 pm
East Coast
@joeebass2
February 19th, 2026 at 7:58 pm
West coast please. @adistantship
February 21st, 2026 at 8:30 am
East Coast – I’m tagging @thekapurfamily
My IG Handle is proudmomjess
February 21st, 2026 at 9:08 am
East Coast
@tungmongold
February 21st, 2026 at 1:26 pm
West Coast @muiselynn
@missycat11
February 22nd, 2026 at 5:27 am
East Coast
@sandufoe
February 22nd, 2026 at 9:24 am
West coast
Tagging my sister @candtjeffrey
My IG is @lianne2014
February 22nd, 2026 at 11:30 am
East coast Kitchener rangers! @chrismiles
February 22nd, 2026 at 12:30 pm
East Coast @davetravels…
pamalot28
February 22nd, 2026 at 6:12 pm
West coast
IG – xojullianxo
February 23rd, 2026 at 9:46 am
West coast @nommynomnomms
February 23rd, 2026 at 8:16 pm
east coast @angartemenko
February 24th, 2026 at 7:15 pm
West coast calgary
@watchfluenza
IG – shanenjillsdaughter
February 24th, 2026 at 7:45 pm
IG @iksundby
West Coast (Calgary)
February 24th, 2026 at 7:46 pm
IG: cmcleodmetz
West Coast (Calgary)
Thank you for this great chance!
February 24th, 2026 at 8:47 pm
West Coast @kimmicapp
My IG is @romantaimaggie
June 2nd, 2026 at 4:01 pm
Thank you for sharing this amazing no-bake chocolate drop cookies recipe. The detailed instructions, preparation tips, and storage suggestions make it very easy for anyone to follow. I especially liked the creative variations you included, which allow readers to customize the cookies according to their preferences. Recipes like these are perfect for busy families who want a quick and delicious homemade treat. I always enjoy discovering useful food and lifestyle content online, and recently I also came across https://jeetbangla.casino which offers an interesting online experience for users. Thanks again for sharing this wonderful recipe, and I look forward to trying it soon.
June 5th, 2026 at 8:34 pm
The connection between sleep quality and athletic performance doesn’t get enough attention, especially for younger players who are constantly training and traveling. It’s interesting to see brands supporting something that can have a real impact on recovery and focus. I came across this article while browsing on HeyBaji app, and the message about making rest a priority really stood out.