There is nothing quite like the passion of Canadian junior hockey—packed stands, long bus rides, and local rinks where future stars are born. Now, proudly Canadian mattress brand Endy is stepping onto the ice as a new sponsor of the Calgary Hitmen and three other iconic junior teams, including the Kitchener Rangers.
But this partnership is about more than just a logo on the boards. Endy is taking on a major role as a champion for the most overlooked pillar of athletic performance: quality rest.
Sleep: The Secret to a Better Shift
While players focus on training and nutrition, research shows that sleep deprivation can slow reaction times by up to 40% and significantly increase the risk of injury. Endy is stepping in to remind young athletes that recovery starts the moment the arena lights go out.
“Sleep isn’t downtime — it’s part of the work,” says Jason Cassidy, President of Endy and a former CHL player. “From my own experience, I know how demanding junior hockey can be and how often sleep is undervalued in performance and recovery”.
What to Look for at the Rink
As the title sponsor in each city, Endy is bringing the “Everyday Luxury” of a good night’s sleep directly to the fans:
- In-Game Moments: Watch for Endy features throughout the remainder of the season.
- Prize Giveaways: Fans will have the chance to score big through community-focused activations and in-game prizes.
- Local Support: This partnership allows Endy to back the programs, families, and grassroots ecosystems that fuel Canada’s hockey culture.
Win! Hockey Tickets + An Endy Mattress For A Slap Shot-Worthy Sleep!
Congrats Kelly D. of Caledonia, ON, and Chriselle H. of Calgary, AB, who will receive:
West Coast Winner
- 2 tickets to the Calgary Hitmen game on March 11
- An Endy mattress in the winner’s preferred firmness and size
East Coast Winner
- 4 tickets to the Kitchener Rangers game on March 20
- An Endy mattress in the winner’s preferred firmness and size
Note: Endy cannot cover any costs associated with travel to/from games or accommodations. Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadailymedia. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding. Full contest rules/regulations here.

February 17th, 2026 at 9:12 am
It’ll be amazing to win tickets to see a game in a bed.An actual bed to be comfortable
February 17th, 2026 at 9:16 am
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February 17th, 2026 at 9:16 am
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February 17th, 2026 at 9:17 am
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February 17th, 2026 at 9:18 am
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February 17th, 2026 at 9:25 am
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West Coast YYC Hitmen ❤️❤️
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East coast
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February 17th, 2026 at 3:53 pm
West coast
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February 17th, 2026 at 4:39 pm
This would be amazing to win!
West Coast @edelshaim
Thanks for the chance!
February 17th, 2026 at 4:58 pm
West Coast – I will donate my tickets to a family in Calgary. Would love the mattress in queen, though! @mcguiremcclean
@msdanieli
February 17th, 2026 at 6:32 pm
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@fossie55
February 17th, 2026 at 7:05 pm
East coast
Feb 17
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Calgary Hitmen
February 17th, 2026 at 8:50 pm
Calgary Hitmen
@liannemariephoto
February 17th, 2026 at 8:51 pm
Mine: @krystal.ue
Would looove to gift these tickets to my friends in Alberta 🏒 (West Coast!) and would love to win a mattress 😮💨🥺🙏🏻
@jypeplk1987
February 17th, 2026 at 10:13 pm
West Coast please. @Alice Smith on FB
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February 18th, 2026 at 6:29 am
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February 18th, 2026 at 7:27 am
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East coast
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@amandalmasters99
February 19th, 2026 at 11:01 am
Great story and big congratulations on the win! It’s great to see how important sleep is for young players and how it helps them play better and stay healthy. Coaches like Andy really make a difference by not only taking care of the game but also the players’ lives. This kind of smart thinking reminds me of how tools like Delta Roblox help players improve their gaming experience in an easy way. Keep up the great work and thanks for sharing this inspiring news! https://deltaexecutor.com.br/
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East Coast
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West coast
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February 22nd, 2026 at 11:30 am
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West Coast (Calgary)
Thank you for this great chance!
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June 5th, 2026 at 8:34 pm
The connection between sleep quality and athletic performance doesn’t get enough attention, especially for younger players who are constantly training and traveling. It’s interesting to see brands supporting something that can have a real impact on recovery and focus. I came across this article while browsing on HeyBaji app, and the message about making rest a priority really stood out.