Lifestyle & Parenting

Vitamin Daily and VITA Get a New Editor-in-Chief

April 20, 2016

Glacier Media announces that Sarah Bancroft has stepped down from her role as president and editor-in-chief of and VITA magazine. “It has been an incredible 12 years building these brands, and now that they are fully integrated into the Glacier Media stable and set up for success, it’s time for me to move on to new projects,”says Bancroft. “I’m thrilled to be leaving these properties in such capable (and stylish) hands, and look forward to watching their continued growth.”

Replacing Bancroft as editor is Kelsey Klassen of the Westender, another of Glacier Media’s properties. Klassen will continue in her role as Arts & Style editor of the Westender, while managing the editorial direction of VitaminDaily and VITA.

Vancouver Courier and VITA publisher Dee Dhaliwal is now publisher of VitaminDaily and will take responsibility for the overall operation, assisted by Tara Lalanne as associate publisher.

Says Klassen, “I’m thrilled to have been named successor to VitaminDaily founder Sarah Bancroft. VitaminDaily has been a pioneer in the digital media space, and we are entering an exciting time for the brand’s growth. VitaminDaily and its sister publication, VITA, will continue to break fashion, food and lifestyle news, while engaging even more deeply with the communities they serve.”

Says Dhaliwal, “Anyone who knows Sarah Bancroft knows that she is leaving a pair of very big (and fabulous) shoes to fill. I’m thrilled to be leading the team that will work to honour the legacy she has created in this space, and look forward to taking the VitaminDaily and VITA brands to the next level.”

Bancroft will continue to write on a freelance basis while she prepares her family for a sabbatical year in Paris beginning this summer.

For more information please contact Dee Dhaliwal, Publisher,


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