Fashion & Shopping

Inara in the House (Win! Swimco Swimwear!)

July 12, 2019

Full-circle time: my very first job, in high school, was on the sales floor at Swimco. So, when I heard the retailer had launched Inara, its own exclusive swimwear brand, I cheered for my formal employer.


Available exclusively at Swimco (in stores across Canada and online), the collection was created with the intention to offer designer swimwear with quality fit and style at attainable price points. With prices ranging between $35 and $90 and sizes from 6 to 16 and XS to XL, this debut line delivers the latest in swimwear trends with a blend of one pieces and two-piece mixable styles, as well as resort wear. Says Swimco CEO Lori Bacon: "We’ve taken over 40 years of experience in the swimwear industry and created something truly special. Inara‘s intention is to help you embrace your body and shine your light to the world in styles designed for you and your adventures.”

Here’s to firsts, and to making a splash! —Noa Nichol

Win! Swimco Swimwear!

We have a winner! Congratulations Vivian L. of Toronto, who won a Swimco Inara swimsuit of her choosing!


Leave a Reply

Your email address will not be published. Required fields are marked *


get social


get more out of


Want the best, curated headlines and trends on the fly?

get more out of vita

Sign up for one, or sign up for all!