Cute doesn’t cut it; H&M’s new kidswear capsule collection, featuring the fun and quirky characters from the wildly popular kids’ app series Toca Life, is downright adorable.
The imaginative and innovative range includes kids’ clothing, shoes and accessories with interactive prints and textures like reversible sequins, foil prints and 3-D applications. Our faves from the spread: white kicks with cartoons and flashing lights ($40), the squishy soft shoulder bag ($20) and the top with reversible sequins (the pup’s face changes to a full-on smile; $18).
The best part? H&M Member, H&M’s loyalty program, will host a drawing competition from August 8th to 18th, giving members the chance to design a Toca Life character that will be visualized in the Toca Life: World app! The winner will also receive a $100 gift card and nine runners-up will each receive a $50 gift card. Score! —Vita Daily
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