You better ducking believe it! NYX Professional Makeup announces its first-ever Big Game commercial—starring global icon, Cardi B—debuting on Sunday February 11. The Grammy-award winning artist and longtime fan of NYX secures her first-ever beauty partnership with the campaign.
NYX Professional Makeup’s commercial will tackle the traditionally male-dominated football industry with Cardi B and powerful women at the forefront. Featuring the brand’s latest viral product, Duck Plump High Pigment Lip Plumping Gloss, the spot aims to flip the script on male stereotypes with a humorous look at the extreme plumping sensation of the gloss, which will leave audiences laughing.
This powerhouse partnership also includes an exclusive product launch with the release of the new Duck Plump shade, “Cherry Spice,” worn by Cardi B in the commercial and exclusively available at nyxcosmetics.com and ULTA Beauty as of February 1, and in Canada later in 2024. —Vita Daily
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