Fashion & Shopping

Discover The Power Of A Crisp Shirt

March 14, 2024

Definitive, exceptional, embodying the utmost quality—these are just a few terms that contribute to the refined definition of the term “classic.” There is a reason why classic wardrobe pieces endure the test of time in fashion: they are essential. The same can be said behind one of Canada’s most reputable fashion brands. Since 2002, Pink Tartan has been known for its subtly sophisticated yet contemporary pieces.

One of those staples being an entire collection of sought after shirts that embrace and exemplify functional luxury. When it comes to a crisp, button-up shirt, designer Kim Newport-Mimran has perfected how to incorporate what many may see as a basic staple into something so much more.

We got a chance to tour Kim’s new concept shop, The Salon, and check out some of her most cherished statement shirts while also chatting about what does these pieces mean to her, the evolution of Pink Tartan throughout the years while also working alongside her daughter. —Mia Germanski

In your words, how does a crisp shirt bring so much power to someone’s wardrobe?

A white shirt is one of the most essential pieces and a key building block of a wardrobe. It is modern, crisp, and clean. It is a simple but powerful piece that signals that one “means business”.

Your collection has inspired so many women to embrace and harness their inherent strength. What does that mean to you?

I am truly flattered that women from all over North America are fans of the brand and the best compliments come from women that still wear the pieces they invested in and call their favourite.

Can you tell us more about the technology behind your Smart Shirts?

The smart shirt is a utility poplin shirt.  I am tough on my clothes and designed the perfect travel shirt.  A slight A-line with a grosgrain placket side detail, this is the perfect shirt for any occasion the day may bring.

You started Pink Tartan over two decades ago.  How does it feel to now have your daughter, who is in her early 20s, working closely alongside you?

I started Pink Tartan when Jacqueline turned 1 year.  I am truly lucky to spend time and help mentor my greatest gift in life.  She is a whiz in digital and balances my talents.

What would be your top Pink Tartan shirt picks?

  • Designed for those who appreciate easy elegance, the Relaxed Button Down Shirt ($298) provides a laid-back silhouette without compromising on style.
  • A signature style to the brand, the Newport Ric Rac ($398) acts as an essential wardrobe piece for every closet.
  • Inspired by menswear tailoring with statement convertible French cuffs, the Newport Shirt ($398) embodies a subtle, yet bold accent to any classic, elegant look.
  • Style and versatility can always go hand-in-hand with the Ruffle Collar Shirt ($398). You can wear this shirt underneath your favourite layering piece or by itself.


  1. Wendy Germaine

    July 1st, 2024 at 12:01 pm

    I have always had to have a crisp white shirt. Every year I buy a new one. It has been an essential in my clothing

  2. Wendy Germaine

    July 1st, 2024 at 12:02 pm

    I have always had to have a crisp white shirt. Every year I buy a new one. It has been an essential in my clothing
    I have never commented on this page about white shirts

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