Fashion & Shopping

11 Eco-Friendly Fashion Brands Worth Your Support This Earth Month

April 4, 2024

​​April 22 heralds Earth Day, a global event dedicated to promoting environmental stewardship. It symbolizes the collective efforts aimed at safeguarding our environment through diverse practices, ranging from tree planting and street clean-ups to adapting seasonal diets, minimizing non-essential electricity usage at home, and more.

For those seeking to deepen their commitment to sustainable habits, conscious consumerism offers a powerful avenue. This entails supporting small local brands, wearing clothing that boasts versatility, and shopping garments made with recycled fabrics. Here are 11 eco-conscious fashion brands worthy of your support not only this April, but in the ongoing journey toward a greener future. ––Christina Armanious

Proudly Canadian, Wuxly stands as a globally-acclaimed outerwear brand, prioritizing ethical practices, including their commitment to using animal-free and recycled materials. All the fabrics used hail from Blue Sign approved and Oeko-Tex certified mills, ensuring rigorous testing to meet the most stringent environmental standards. Fun fact: Wuxly is the innovator behind the first Canadian tech-based vegan parka! Beyond sustainability, the brand champions circularity by breathing new life into discarded materials to create high-performance outerwear. Their Eclipse Fleece Jacket Silver Lining ($285), epitomizes this ethos, offering versatility for transitional seasons. Moreover, through their Trade Up Program, Wuxly extends their impact by redistributing older outerwear to those in need. 

Ste.Marg.Scot, established in 2022 by Sasha Jardine, is a Canadian label at the forefront of gender-inclusive outerwear. It epitomizes a philosophy focused on sustainability without the use of plastics and metals. While nearly 70 percent of clothing comprises synthetic fabrics, Ste.Marg.Scot is on a noble mission to safeguard the planet by prioritizing the use of natural and indigenous materials, such as wool, to ensure warmth during winter and the transitional months. Their handcrafted, vintage-inspired heritage coats ($988), serve as poignant narratives of farm-to-closet fashion.

Committed to a fully sustainable future, The North Face leads the way in circularity and recyclability in their designs, by incorporating 100 percent recyclable materials, minimizing greenhouse gas emissions throughout their supply chain, and eradicating single-use plastic packaging. Additionally, the brand encourages customers to bring in old North Face gear to any of their retail or outlet stores for refurbishment and resale. This commitment is demonstrated by products like the recycled printed half-zip fleece ($65). If items cannot be repaired, they will be recycled or donated.

Reformation is dedicated to crafting every garment with a strong emphasis on sustainability. They prioritize the use of low-impact materials, rescued deadstock fabrics, repurposed vintage pieces, and recycled clothing, through their RefRecycling program. Moreover, they meticulously track the environmental footprint of their clothing with RefScale, which provides insight into the amount of CO2 and water saved by shopping at Reformation. What sets them apart further is their approach to production. They release weekly, limited-edition collections in small batches, adjusting inventory to match consumer demand. Take, for instance, the Azalea Top ($218) from their recent linen collection, that epitomizes style with a conscience. Beyond their products, Reformation ensures transparency throughout their supply chain. They manufacture everything in their own LA factory and collaborate with sustainable partner factories globally to uphold strict standards for safe, healthy, and fair working conditions.

A certified B-Corp, Sézane is a mission-led company that prioritizes the wellbeing of both the planet and its people. Through conscientious production practices, thoughtful sourcing of raw materials, eco-conscious packaging, and a commitment to ethical labor standards, Sézane exemplifies a dedication to sustainability at every stage. Seventy-five percent of materials used in their garments, like in their signature Betty cardigan ($250), are eco-friendly and approved by five of the industry’s most reliable certifications, including GOTS, Oeko-Tex, FSC, EcoVero, RWS, and RMS.

Crafted from post-consumer recycled materials and packaging, WonderBra’s EcoPure collection offers eco-conscious lingerie without compromising on style. The newest addition to this lineup is the Unlined Underwire Bra ($57), sewn with sustainable vintage lace.

With a dedication to circularity, Kamik recycles leftover trimmings and worn-out boots to create new waterproof footwear, such as the classic red rain boot ($75). Their commitment extends to reducing water usage; they recycle 90 percent of the cooling water used in their Canadian facility, equivalent to the volume of 15 Olympic-sized swimming pools. They are also dedicated to employing recyclable packaging, saving approximately 132 cars worth of CO2 emissions. 

Founded more than 30 years ago, Kathmandu Outdoor, a B Corp-certified brand hailing from New Zealand, stands as a front-runner in sustainability, specifically in terms of transparency and innovation. Notably, in 1994 they became one of the first fashion brands to produce garments using fabrics made from recycled water bottles, like EcoFleece, marking a significant step towards eco-consciousness. Recently, Kathmandu released its Heli-R Jacket ($230), equipped with a digital passport QR code, enabling wearers to delve into the product’s transparency, traceability, and circularity.

DUER, a premier apparel brand rooted in Vancouver, is dedicated to crafting contemporary denim that harmonizes performance, comfort, and style. Embracing eco-consciousness, they utilize plant-based fibers, renowned for their natural breathability, softness, and moisture absorption. Their latest sustainable fabric innovation, LuxTwill, epitomizes their commitment to versatility, comprising 98 percent organic cotton blended with spandex for unparalleled stretch and elasticity. Beyond fashion fads, DUER embodies the ethos of doing more with less, ensuring optimal wearability across seasons. Among our favourites is the LuxTwill Cider Jumpsuit ($169), which can seamlessly transition from a spring and summer staple to an essential layering piece for fall and winter.

With pride in their Canadian heritage and local craftsmanship, Roots’ Crescent Bag Cloud ($298) is made from genuine and eco-friendly leather sourced from Greener Pastures Leathers, which are developed from traceable cattle hides. Roots adheres to the LITE Sourcing (Low Impact To the Environment) manufacturing concept in crafting their products.

Designed in Canada, KOTN is dedicated to making premium everyday essentials, fashioned from 100 percent Egyptian cotton that biodegrade naturally. As a certified B Corporation, the brand proudly boasts the fourth-highest B Impact Score among apparel brands in North America. Each piece of clothing emanates a timeless and minimalist charm, encouraging consumers to embrace mindful consumption and cherish longevity. Take, for instance, the Masrah Shirt ($148), a piece from their spring knit collection, designed for optimal re-wearability.


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