Health & Beauty

Find Out What Brand Has Been Innovating In Packaging-Free Beauty Since 1995 (Win!)

April 4, 2024

Were you able to guess the brand? Since its start almost three decades ago, Lush has been championing sustainability by fighting against plastic pollution and innovating toward waste-free alternatives. It’s true: since 2005, Lush has proudly avoided the production and discard of a staggering 15,212 US tons of plastic by selling its solid, “naked” products, including soap, shampoo, conditioner bars, facial serum—and even most recently mascara. 

To put this into perspective, it’s equivalent to the plastic waste generated by 130,000 people in the U.S. alone for an entire year. Indeed, Lush’s customers have made a significant impact when purchasing its products, as 47 per cent of the core product range (excluding limited editions) can be taken home by dedicated Lushies package-free (or in Lush terms, “naked”)!

See below for some highlights, featuring best-selling naked products, and enter to win! —Vita Daily

Shampooing for Change

Lush’s shampoo bar range boast no plastic and no packaging, and they last longer than most relationships! Since 2010, more than 9 million shampoo bars have been sold worldwide—just a fraction of the number sold since they were invented. Given that every one of these hard-working bars does the job of three bottles of shampoo, shampoo bars have saved around 30 million plastic bottles from going to landfill since the start of the decade. With one shampoo bar lasting up to 60 washes, it’s not just a product; it’s a commitment to lasting change. With an impressive range of products to choose from, you’re bound to find the right one. Jumping Juniper is specially formulated to balance oily hair and troubled scalps, and Seanik is packed with nori seaweed and sea salt for added volume and shine. Soak and Float can help to treat sore, dry, or irritated scalps, while the Coconut Rice Cake Shampoo Bar works wonders on curly hair.

Soap for a Sustainable Future

Consider this: a single pump of liquid hand wash dispenses 2 ml of product. By switching to a bar soap, you can use four times less soap and still achieve sparkling clean hands. Plus, with a Lush handmade soap, you’re investing in beautiful, high-quality ingredients—not just fancy packaging. Say goodbye to overpriced pump bottles and hello to eco-friendly cleansing. Concerned about hygiene? Fear not. Contrary to popular belief, a study from 2009 found zero bacteria transfer from soap bars. So why not switch to solid soap and reduce your environmental footprint? Since 2005, Lush has sold nearly 160 million chunks of Lush soap. If all of them replaced liquid hand wash, it would save nearly 350 million bottles, 9,480 US tons of plastic, and all the impact associated with that much waste.

Bring it Back

Lush products that do not come naked are packaged using recycled and recyclable materials, with an incentive to return your black pots to a local Lush with the Bring It Back closed-loop recycling program! Customers are encouraged to bring their empty black pots in-store to claim $1 toward their Lush shopping or a FREE fresh face mask.

Win! A Lush Earth Day Prize Pack!

Congrats Cassandra W. of Ottawa, ON, who will receive a Lush Earth Day Prize Pack including:

  • Honey I Washed The Kids Soap
  • Montalbano Shampoo Bar
  • Cork Pot
  • Naked Mascara
  • Avobath Bath bomb
  • Scrubee Body Butter
  • Full of Grace Serum
  • The Golden Cap Naked Conditioner

Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadailymedia. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.


  1. Ann-Marie Vaughan

    April 5th, 2024 at 9:08 am

    Recycle as much as possible.
    IG: @ann_marievaughan

  2. Ashley howse

    April 5th, 2024 at 9:13 am

    reuse Ziploc baggies


  3. Cheryl Hughes

    April 5th, 2024 at 9:19 am

    Reuse baggies. shopping bags. Wax paper.
    Love this gift to win for 5 girls

  4. Nolan S.

    April 5th, 2024 at 9:57 am

    Use microfiber clothes instead of paper towels.

  5. Laura

    April 5th, 2024 at 10:14 am

    Switch to a menstrual cup instead of using pads/tampons! @bakerlaur

  6. Catrina Lyttle

    April 5th, 2024 at 10:48 am

    Having a “make do or mend” attitude instead of constantly buying new stuff.
    @aliceltranty on IG

  7. Michele T

    April 5th, 2024 at 11:02 am

    Switch to fabric washable grocery bags.

  8. Michele T

    April 5th, 2024 at 11:04 am

    Oops forgot my IG in my comment above @Winkowl

  9. Marilyn

    April 5th, 2024 at 11:13 am

    Use baking powder to scrub your sinks instead of harmful chemicals.

  10. jan

    April 5th, 2024 at 12:16 pm

    try using refillery services

  11. Anna Donato

    April 5th, 2024 at 1:53 pm

    This is so awesome. Love your products. I recycle ♻️ all the time without fail

  12. Debbie Unelli

    April 5th, 2024 at 1:57 pm

    Plot/plan any shopping to save time, energy and fuel, no doubling back!

  13. Lynda Larsen-Baldry

    April 5th, 2024 at 2:12 pm

    Use reusable cloths for cleaning foors messes and doing dishes

  14. Patcharee

    April 5th, 2024 at 5:25 pm

    Recycle and reusable as much as I can


  15. Carole

    April 5th, 2024 at 9:04 pm

    Keep your green bin scrap in the freezer until collection day to avoid flies ect.. in summer time.


  16. Alice Smith

    April 5th, 2024 at 10:09 pm

    Buy used clothing and recycle @tigerd18

  17. Louise Smith

    April 5th, 2024 at 10:34 pm

    Reusable water bottles @bases03

  18. Taylor Smith

    April 5th, 2024 at 10:37 pm

    Use rags instead of paper towels @jazzts2000

  19. Rachel C.

    April 6th, 2024 at 5:11 am

    clean your swedish dish cloths by throwing them in with the dishes in the dishwasher! 🌱

    @seafoodmwg on instagram

  20. Monique L.S.

    April 6th, 2024 at 5:30 am

    Bringing your own reusable containers to the bulk food store saves on using their plastic containers and makes it super easy to store the items when you get home.
    IG @minty_mo2020

  21. Nina Vera

    April 6th, 2024 at 7:33 am

    Remove tape from packaging before putting it in the recycling bin so that the cardboard can be fully recycled. @gl0w_with_me

  22. Janine Rutledge

    April 6th, 2024 at 12:09 pm

    I use the ingredients I have at home first. I always shop in my cupboards and try unique recipes. We take leftovers for lunch! IG – @janinerutledge

  23. Saba Aziz

    April 6th, 2024 at 2:33 pm

    Turn off the tap when brushing!

  24. Saba Aziz

    April 6th, 2024 at 2:34 pm

    Turn off the tap when brushing! @cuteba78

  25. Lara Lou

    April 7th, 2024 at 6:50 am

    Save your coffee grounds for your garden, especially the carrot patch — @loucanlife on IG

  26. Chantal Piche

    April 7th, 2024 at 8:50 am

    I always say that everything has at leat two lives so I reuse a much as I can. Like fabric softener sheet that can be use for many other things

  27. Adam Taylor

    April 7th, 2024 at 7:07 pm

    Shampoo bars are where it’s at. No more plastic bottles and they work just as well.

  28. Xu Li

    April 7th, 2024 at 8:47 pm

    Always recycle and upcycle! @xuliang889

  29. Ann Demill

    April 8th, 2024 at 4:16 am

    Recycle ♻️, compost and rain barrels!

  30. Jessica Reis

    April 8th, 2024 at 7:43 am

    I stopped using individual kcups this year . I use a reusable cup now instead and add my own coffee grinds to it.

    Ig. proudmomjess

  31. Wanda Tracey

    April 8th, 2024 at 10:52 am

    I reuse and recycle and I love to compost for my garden. This is such a lovely bundle.

  32. Zenia

    April 8th, 2024 at 2:09 pm

    Carry a foldable cloth bag in your purse no matter where you go. It’ll help reduce single use plastics

  33. Amanda masters

    April 8th, 2024 at 6:07 pm

    We garden hard, we trade and share with neighbours. Wonderful way to learn and help the environment.

  34. Deanna Dahl

    April 9th, 2024 at 3:31 pm

    I have been working on things in my kitchen. No more letting the water run and I use a small white bin in my sink to collect that water to water plants with. Any food waste that I just cant use or freeze (veggies for broth…etc..) is put into my compost. It is a big job getting everything figured out in the kitchen but small steps are making a big difference!

  35. Deanna Dahl

    April 9th, 2024 at 3:34 pm

    I forgot to add my email address on my post 🙁

  36. Christine De Medeiros

    April 9th, 2024 at 10:57 pm

    No more plastic ziplock bags! Reusable all the way!


  37. Mary

    April 10th, 2024 at 2:21 pm

    I love planting trees.

  38. Mary

    April 10th, 2024 at 2:22 pm

    I love planting trees.



    April 10th, 2024 at 5:06 pm

    I do not buy bottles of water but fill my cup from home and always take my cloth bags when shopping. on ig lillianmb23

  40. Mary D.

    April 11th, 2024 at 3:50 pm

    My eco-friendly tip is using detergent strips for laundry.

  41. Lianne

    April 11th, 2024 at 8:49 pm

    Reusable bags, composting, thrifting

  42. Hoda

    April 12th, 2024 at 2:54 am

    Thank you
    FB; Hoda Montazeri Motlagh

  43. Danny M

    April 12th, 2024 at 8:41 am

    Reduce, Recycle and Re-Use

  44. Jan J.

    April 12th, 2024 at 7:35 pm


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