Fashion has long been a powerful form of self-expression—long before social media, influencers, or viral red-carpet moments. Throughout history, iconic women like Princess Diana, Jennifer Lopez and Julia Fox have proven that the right outfit can spark a cultural conversation, redefine image, and even shift the course of fashion.
Few did this with the same effortless impact as the late Princess Diana. Her off-the-shoulder black dress by designer Christina Stambolian, now famously dubbed the revenge dress, is still etched into the collective fashion memory. Worn in 1994 to a gala at London’s Serpentine Gallery, the bold silhouette was a last-minute switch from a Valentino number—and perfectly timed. On the very same day Prince Charles publicly confessed to infidelity during a televised interview, Diana radiated poise, confidence and independence. The world took notice.
“That’s the narrative that’s been spun around it,” says Canadian stylist and producer Sharad Mohan. “And so, you know, when you only have a fragment of a second to make a statement—if that’s what you’re looking to do—clothes, your hair, your makeup, those are the subtle things we own that can create an impression in an instant. The revenge dress is a concept. However, that’s just fashion in general—you’re always making a statement, even when you think you’re not.”
Fast forward to 2000. Jennifer Lopez arrives at the 42nd Grammy Awards in a plunging, barely-there green Versace gown—and the world can’t stop talking. It wasn’t her nominations for Let’s Get Loud or Waiting for Tonight that dominated headlines, nor her relationship with P. Diddy—it was the dress. That jungle-print silk chiffon gown became an instant sensation. While Donatella Versace and Geri Halliwell had worn it before, J.Lo’s moment made history: it was the most-searched image on the internet and directly inspired the creation of Google Images.
“That was really the first example of viral marketing,” says fashion writer Kelsey Stiegman. “You could easily point to that as the singular moment that set the stage for what fashion would one day become—attention-grabbing, buzzy, and legacy-building.”
Lopez cemented her status as a style icon that night—and proved that fashion doesn’t need words to be heard.
Today, style icons aren’t just born on red carpets—they’re made on social media. Julia Fox, best known for her short-lived relationship with Kanye West, has since carved out a fashion lane all her own. Unapologetically bold, Fox embraces playful, risqué, and often polarizing looks. From TikTok confessions to avant-garde street style, she wears her independence like a second skin. As fashion consultant Jamila Stewart explains, “She’s just super fun. And I think you don’t see a lot of that in general right now. I also think that in the context of her age—not that she’s old—but it’s cool to see someone slightly older play around with risqué style. She even had an era where her hair was grey, and she really embraced it. She has this ‘f*** the patriarchy’ vibe and kind of a man-repellent energy—she doesn’t dress for the male gaze.”
In today’s world, fashion is more accessible—and more powerful—than ever before. Through Instagram, TikTok, and beyond, everyday individuals can set trends, tell stories, and make statements once reserved for runway elites. Whether you’re channelling the regal confidence of Diana, the pop power of J.Lo, or the unapologetic boldness of Julia Fox, fashion belongs to all of us.
“It definitely has given people a wider reach,” adds Stiegman. “And I think it’s given validation to people in their craft, and has further validated fashion as an art—something the industry as a whole has been fighting to prove itself as for a long time.”
Fashion is more than just what we wear—it’s who we are, what we stand for, and how we choose to be seen. One outfit can change everything. —Mursal Rahman
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