Glow Like A Brazilian: Nutrius Debuts Luxe Body Scrub @ Costco Canada (Win!)

Smooth, supple, just-stepped-off-the-beach skin? Yes, please. Toronto-based beauty brand Nutrius has launched its first-ever Brazilian Body Scrub, blending Capuacu butter, coconut oil, acai oil, and Brazilian nut oil into one indulgent jar. Proudly Canadian, cruelty-free, and perfect for all skin types, this Costco-exclusive find delivers spa-worthy results for just $29.99—no plane ticket to Rio required. We chatted with Charles Wachsberg, CEO of Nutrius, to learn more. —Noa Nichol

The Brazilian Body Scrub sounds like a vacation in a jar — what was the “aha!” moment that made you decide this was the next must-have for Nutrius?

In effect, the premise of all Nutrius products is to deliver an exotic and luxurious pampering experience, reminiscent of a tropical escape and vacation. The specialty ingredients and botanical infusions derive from warm and alluring lands well known for their enticing qualities. 

The Nutrius regime is all about caring for your skin and hair with the best and most effective natural ingredients which moisturize, revitalize, and gently cleanse. The Body Scrub was an obvious new product addition to exfoliate and polish, revealing radiant and luminous skin following use. 

You’ve packed in some powerhouse ingredients like Cupuaçu Butter and Açaí Oil — if these ingredients were people at a party, who would they be and what would they bring?

A fascinating question. The Cupuacu Butter would be the silkiest and most gifted dancer in the room, gliding on the floor without friction and drawing that inevitable gaze and “envy” from the rest of the crowd. He or she would bring delight, awe and admiration from the crowd.

The Açai Oil would be the barkeep — carefully crafting and stirring every sumptuous libation with precision and accuracy, including that one signature cocktail that has the “special blend” that only he or she knows how to make and deliver to clamouring and voracious partygoers.

The scrub is being called perfect for an “everything shower.” What’s in your everything shower lineup, and where does the scrub fit in?

The shower routine should feature a short list of hero items that deliver exceptional results and outcomes. Nutrius is just such a brand with state of the art and innovative products that exceed expectations and prevailing performance benchmarks. The shampoo and conditioner perform like no other marketplace comparables, gently cleansing hair and scalp leaving hair moisturized with a gorgeous finishing sheen. The body wash cleanses skin without ever stripping it of its natural balance via its high levels of emollients and humectants. The body scrub polishes skin leaving it renewed, revitalized, and at its glowing best. It’s all you need!

Nutrius is proudly Canadian but inspired by Brazil for this launch — how did you capture that sun-soaked, beachy vibe while keeping it rooted in Toronto?

Nutrius is a proud Canadian innovation, formulated by Canadian ingenuity and crafted by hard working Canadians who are committed to best in industry leadership, on a global stage. Apollo Health and Beauty Care, the creator and manufacturer of Nutrius, is one of Canada’s 50 Best Managed companies and has always prided itself on bringing distinctive and high value products  to market, all of which showcase the incomparable Canadian spirit. 

While Nutrius is completely founded upon its Canadian heritage and production assets, it is inspired by the sun kissed tropical glow of the world’s most beautiful skin as well as the most exotic and performance based natural ingredients that deliver the best performance, quality, and results for skin and hair.  

At $29.99 for two jars at Costco, this is luxe without the splurge. What’s your secret to making premium feel so accessible?

The Nutrius approach and culture is grounded in the core philosophy that great performance and luxury ought to be accessible to everyone. There exists no reason for discerning customers to ever pay a usurious “brand tax”, driven by outrageous price points and greedy corporate profits. Our vision for success is founded on making the best products which have no peer rivals and which are additionally exceptional values, across the entire brand ecosystem. 

Nutrius is an inclusionary brand and this philosophy is holistic and translated in its overt value proposition which always makes our brand accessible to everyone, everywhere.  If you haven’t tried Nutrius yet, what are you waiting for?!

Win! 1 of 5 Nutrius Body Scrub Two Packs!

Congrats Sarah F. of Fergus, ON, Sarah S. of Toronto, ON, Jonathan R. of Surrey, BC, Samantha H. of Vancouver, BC, and Maria S. of New Westminster, BC, who will each receive a Nutrius Body Scrub Two Pack! Please note: if you are the winner, you will receive a DM (direct message) in Instagram directly from @vitadailymedia. Please be wary of fake accounts, which often use similar handles with an extra or missing letter, number or symbol. We will never ask for a payment or for your credit card number, and we will never ask you to click through a link. If you are unsure whether you have been contacted, via Instagram, by us or a fake account, email us before responding.