Halloween Search Trends Canada—Costumes, Creepy Treats & AI Hacks

Google’s data never lies—this spooky season Canadians are leaning into K-Pop Demon Hunters, plushy Labubus accessories, and delightfully dark treats while turning to AI for last-minute makeup and decor help. In our quick Q&A, Hibaq Ali, Communications Manager at Google—breaks down what Canadians are searching for, why Rumi wigs are suddenly everywhere, and how tools like Gemini Live and Nano Banana are turning costume callbacks into instant DIY wins. —Noa Nichol

Google Search says K-Pop Demon Hunters and Rumi wigs are everywhere this year — what surprising Canada-specific Halloween trends are you seeing in 2025, and which costume searches should retailers be stocking up on now?

Based on the latest Google Search Trends data for Canada, comparing September 2025 to September 2024 search interest, we’re seeing KPop Demon Hunters, specifically Rumi, Zoey, and Jinu dominating the trending costume lists. We’re also seeing spikes in searches for ‘purple hair dye’, and ‘purple hair extensions’, as Canadians get ready to perfect Rumi’s look. 

Labubus is blowing up as a kids’ accessory — how do unusual viral products like this go from niche to national phenomenon on Google Search, and how fast can brands expect interest to spike?

In 2025, Canadians were searching widely for Labubus, the plushy accessory that has soared in popularity, so it’s no surprise Labubu costumes are trending for both kids and adults this year. Social media virality plays a big role in breakout search trends and Labubu is a great example of that. For instance we also saw many Canadians asking questions like “what is Labubu” and “how much is Labubu” this year.  

Glinda vs Elphaba searches are doubling — what does that tell us about nostalgia-driven costume trends, and which classic characters are due for a comeback this Halloween?

We’re seeing search interest for “Glinda costume” at an all-time high, fueled by the combination of the upcoming film release, a superstar’s portrayal of the classic character and the nostalgia of the popular costume design. But “Glinda costume” is being searched two times more than “Elphaba costume” in Canada, reigniting a classic rivalry. Other pop culture duos we’re seeing search interest for Belly and Conrad, Stitch and Angel and of course, Woody and Jessie. 

Searches for spooky treats like “black pizza” and “brain hemorrhage shots” are trending — do you see recipe & party-food searches driving in-store sales, and what Halloween food ideas ranked highest in Canada?

“Halloween recipes” was a breakout search in Canada over the past month, demonstrating Canadians are looking to get creative in the kitchen. Whether it’s a fun baking activity with family, or in preparation for a Halloween party, the top-trending Halloween food searches show a flair for the dramatic, including ‘Ghost cupcakes’, ‘Witch almond finger cookies’ and ‘Black pizza’. 

Parents are searching for family-friendly films — how are searches for “kids Halloween movies” different from general “scary movies” searches, and what should streaming services know about seasonal viewing behavior?

As we get closer to Halloween, searches for ‘scary movies’ and ‘scary shows’ are on the rise. We also looked at the top trending ‘Halloween movies’ and ‘kids Halloween movies’ year over year, and found a powerful similarity: both adults and kids are searching for classic films. This nostalgia is clear in the data, with searches for ‘Gremlins’ and ‘The Exorcist’ trending for adults, while favourites like ‘The Nightmare Before Christmas’ and ‘Ghostbusters’ are trending for kids.

Gemini Live can guide users through complex makeup looks hands-free — can you share your top tips for creators using Gemini Live for Halloween makeup tutorials and how search intent drives these live sessions?

Google’s Gemini is a great tool to help you put together a DIY Halloween look. By providing a simple text prompt with a costume idea or a specific character, Gemini can generate actionable strategies for costumes and detailed makeup designs to help bring the vision to life. Gemini’s video capabilities can also provide a guided, step-by-step makeup tutorial; simply by showing the supplies you’re working with and any visual inspiration, and receive step-by-step instructions to create the look.

AI image tools like Gemini’s Nano Banana are making custom Halloween art a thing — what are the best prompts or use cases you’ve seen for creating viral Halloween wallpapers and party invites?

We’ve seen some great Halloween inspired Nano Banana images including scary movie inspired looks, eerie scenes, and turning family pets into storybook characters. From creating social media posts, to halloween party invitations and decor, Gemini is helping bring the Halloween magic to life in different ways. You can find more tips on how to generate great images using Nano Banana here, and tips for writing prompts here.  

Finally, spooky but practical: what safety, privacy or copyright tips should creators and families keep top of mind when using AI tools to create costumes, invitations, or viral Halloween content this year?

Gemini offers many fun ways to get creative, for Halloween and all year round. While it’s designed to help you express your vision, we prioritize user safety through clear policies and Terms of Service. These outline content restrictions and include guardrails to prevent abuse, and we encourage all users to review them.