Need Affordable Wedding Planning Expertise? Meet Trōve Atelier

Here’s are two things we know about weddings: they take a lot of energy to plan, and they are expensive.

Some interesting facts about modern weddings. According to data from The Business Research Company, the wedding services industry is estimated to grow to over $327 billion by 2028, driven by increased exposure to celebrity weddings and aspirational wedding content on social media. Wanting to create a celebration full of Pinterest perfect details requires a healthy budget, and ideally, hiring a planning professional to execute everything with aplomb. If making room in the budget to hire an expert is not a flex you have, Canadian event experts Trōve Atelier have just launched a savvy new platform offering extremely affordable advice.

Trōve Atelier provides direct access to 1:1 virtual planning session with some of Canada’s top wedding planners. While planning her own wedding in 2023, company founder Kira Montgomery realized just how all-consuming the experience is, and also how many people don’t have the option to hire a planner due to budget constraints.

“Without an expert in your corner, the sheer number of wedding planning decisions and unknowns quickly becomes overwhelming,” Montgomery says. “It’s something I found out firsthand. Trōve Atelier was inspired by that experience. We give couples direct access to Canada’s best wedding planners, who share expert advice on everything from big decisions like venues and vendors to little-day-of-details, at a fraction of the typical cost.”

A video planning session with Trōve Atelier starts at $300. There are currently nine wedding planners from across Canada working with Trōve Atelier, the majority of which have been named a top planner by Vogue and The Wed. The lineup includes: Blue Lavender Events, Clement & Co Events, Duet Events, Joy by Janice, Narelle Janine, Nicole Blaire Events, Saluti Designs, Samantha Nicholas Events + Design and Wednesday Wedding Co. All planners will consult on a variety of wedding planning details including help with budgeting, day-of timelines, design and décor, florals, food and drink menus, invitations and entertainment.

Once you sign on with Trōve Atelier, the process is as easy as this: pick your planner, book your Zoom consultation, and get planning! —Alison McGill