Top 10 Beauty Trends Happening Right Now

The beauty landscape isn’t defined by one aesthetic, but the freedom to shift between. Rather than following a single look or formula, lately makeup trends have had a more intuitive approach. These are the top beauty trends of the moment that suit your vibe, authentically. –—Maddie Clerides

Brown and Burgundy Mascara

Swapping traditional black for brown or deep burgundy instantly softens your look and enhances the eyes. A gorgeous true brown is the L’Oreal Paris Voluminous Panorama Chromatic Mascara in shade Brown Leather. Try an aubergine colour if you really want to bring out green, hazel, or any gold flecks. MAC’s Elevated MACStack mascara in shade Aubergine has rave reviews and an incomparable colour.

The “Toasty Girl” Look

Now known to be an “it girl” makeup look, start with a caramel or cinnamon toned cream blush. Apply generously on the cheeks, bridge of the nose, lips, and temples. NARS The Multiple in shade Sinful or rhode’s Pocket Blush in Toasted Teddy are two popular shades to achieve this warm and effortless look.

Elevated Red Lip (with Brown Liner)

This fresh take on a red lip is sculpted, diffused, and showstopping. Start with a true brown lip liner like Make Up For Ever Artist Color Pencil in shade Limitless Brown to contour your lips. Then, tap on red lipstick rather than painting the lips with the sharp edges. Tom Ford Beauty’s Slim Lip Colour Shine in shade Scarlet Rouge is a classic hue and the shape gives you lots of control. Carefully blend together with a lip brush or flat eye brush. The effect is more Parisian film star than Hollywood and looks ultra-professional.

Dazzle Sticks

Sparkly makeup takes a fun and wearable form in cream sticks. These glide on smoothly and set without annoying fall out. Use a single swipe for a veil of sparkle or gently add some to the corner of your eyes for something simple. Danessa Myricks new Colorfix Stix are an incredibly innovative formulation to achieve your ethereal eye goals, offering both a foil and a metallic end. A golden shimmer stick like Tower 28’s GoGo Cooling Shimmer Eyeshadow in shade Troubadour on the center of  your lid will create a halo effect.

The Modern Coral Lip

Made famous by Audrey Hepburn in Breakfast at Tiffany’s, coral is circling back on the red carpet. This time around, coral is coming in soft, creamy finishes that brighten the complexion. Seen on Selena Gomez, Carrie Coon, and Leighton Meester recently, the coral lip adds an elegant and vintage flair to your makeup. You can still buy the exact Revlon shade Audrey wears in the film, called Pink in the Afternoon. Charlotte Tilbury’s Coral Kiss is another great option, as well as Chanel Rouge Coco Baume in shade Flirty Coral for something more sheer.

Freckle Stamps and Pens

Faux freckles were presumed to be a quick and almost silly beauty trend, but their youthful impact has stuck around – resulting in brands to create more sophisticated products to naturally apply them. Instead of a traditional pen, there are now stamps and pens to make them look less faux. Lightly dab across the nose and upper cheeks, then press with fingertips to blur.  Try Tarte’s go with the faux freckle stamp or Jason Wu’s The Freckled Boy.

Hair Styling Wands

Use a styling cream in a purse-friendly format to smooth flyaways and achieve the “slick back” hair look anywhere, anytime. It’s “model off-duty” energy and makes doing your hair much easier. The bestselling dae Cactus Fruit 3-in1 Styling Cream Taming Wand smells amazing, and the göt2b 2-in-1 Brow and Edge Gel freezes styles in place.

Lip Liner Focus

Who likes reapplying lip liner constantly throughout the day? Now, you can combine a lip stain and lip liner to create a base contour that won’t fade throughout eating, sipping, or late nights. Trace and blur the edges of the mouth with a stain liner, then layer gloss, balm, or lipstick on top. As the top layers wear away, the lip shape and colour remain. The Covergirl Outlast Lip Stain is a fantastic drugstore option.

Moody Eyes

From Lady Gaga to Jenna Ortega, stars are leaning into a moodier, almost goth-like makeup moment that is equal parts feminine and dark. While there are many ways to achieve this look, starting with the foundation of a hearty black eyeliner is a great place to start. Victoria Beckham Beauty’s Satin Kajal Jewel Eyeliner in black is worth the hype.  From there, build a look with a dark eyeshadow palette like Hung Vanngo’s Composed Cool Color Story.

Sunset Blush

For a dynamic and flattering flush, try creating a “sunset” on your cheeks. Start with Rare Beauty’s Soft Pinch Liquid Blush vibrant watermelon shade Lucky across the apple of the cheeks, then soften and lift the colour with Joy, a warm apricot pink. Top it off with the Positive Light Liquid Luminizer In shade Outshine and blend all together. Using the same formulation ensures a truly seamless blend that is otherworldly.