Gracie Abrams Is Chanel’s New Crush & We’re Obsessed

Chanel just gave us a new jewelry muse to swoon over—and it’s Gracie Abrams. The Grammy-nominated singer-songwriter has officially joined the house as the newest face of the COCO CRUSH fine jewelry collection, bringing her signature softness-meets-strength energy to one of Chanel’s most iconic modern lines.

The collaboration introduces Gracie Abrams as a muse whose quiet confidence and emotional honesty align seamlessly with the spirit of Chanel’s COCO CRUSH. Known for its sculptural quilted motif inspired by the house’s heritage, the collection has always celebrated individuality—and Abrams feels like a natural evolution of that ethos.

Since her debut in 2019, Abrams has carved out a deeply personal lane in pop, earning critical acclaim for her intimate songwriting. From early EPs Minor and This Is What It Feels Like to her Grammy-nominated debut album Good Riddance and the chart-climbing The Secret of Us, she’s become a defining voice of her generation—thoughtful, assured, and quietly magnetic.

The upcoming campaign—set to be revealed on January 13, 2026—features Abrams in a series of key visuals that spotlight COCO CRUSH’s supple silhouettes, including a striking new choker captured in exclusive still-life imagery. More campaign images and videos are on the way, but even this first look makes one thing clear: this is a match made in modern Chanel heaven.

In a world where fine jewelry is increasingly about self-expression rather than tradition, Abrams embodies the idea of pieces you wear because they feel like you. Or, as the campaign hashtag so perfectly puts it: some encounters you wear forever. —Noa Nichol