The New Summer Fridays Lip Launch Is The Secret to Soft, Kissable Lips This Valentine’s Day

Valentine’s Day beauty is all about soft, flushed lips that are effortless and kiss-ready. Enter Summer Fridays, which has just dropped two brand new lip launches designed to deliver exactly that. Think wearable colour, long-lasting formulas, and a natural, your-lips-but-better finish that works for every date-night scenario (romantic dinner, Galentine’s drinks, or a solo self-care moment). —Alexandra Aulicino

Flushed Lip Stain: The Ultimate “Just-Kissed” Tint

The Flushed Lip Stain 12HR Transfer-Proof Lip Tint is made for minimal effort with maximum payoff. This lightweight liquid stain melts into the lips, leaving behind a soft flush of colour that lasts for hours – no constant touch-ups required.

Available in six universally flattering shades – Slipper, Rosette, Maple, Plum, Almond, and Mocha – the range spans pinks, berries, terracottas, and browns, making it easy to find your perfect Valentine’s tone. The best thing about this formula is that it’s transfer-proof, meaning it stays put without feeling heavy or drying.

The result? Naturally tinted lips that look effortless, fresh, and undeniably kissable.

SoftLine Lip Liner: Subtle Definition, Elevated

No harsh lines here. The SoftLine Lip Liner Long-Lasting Lip Pencil is designed to enhance the natural shape of your lips while keeping everything soft and blended. Its creamy, hydrating formula glides on smoothly and diffuses easily, creating the illusion of fuller lips without looking overdrawn.

Available in eight shades – Sugar, Rosé, Toffee, Pecan, Latte, Cinnamon, Brownie, and Espresso – the lineup focuses on wearable pinks, peaches, and browns that complement a wide range of skin tones. The long-wearing formula stays comfortable throughout the day while subtly defining and plumping the lips.

It’s the kind of lip liner you can wear alone for a soft matte look or pair with the Flushed Lip Stain for a more dimensional finish.

Finish With Shine

To complete the look, Summer Fridays offers two iconic toppers. Reach for the Lip Butter Balm Treatment if you want deep hydration and a nourishing, glossy sheen, or opt for the Dream Lip Oil for lightweight moisture with sheer, glassy coverage. Both add comfort and shine without overpowering the natural look of the lip colour underneath.