Design lovers know that the best spaces tell a story. Increasingly, that philosophy is making its way into the nursery, where parents are looking for furniture that’s every bit as beautiful as it is functional. Enter Art of Nursery, the elevated new collection from Storkcraft that proves a baby’s first room can be as thoughtfully designed as the rest of the home.
While Storkcraft has been helping families furnish nurseries since 1945—making it North America’s longest-standing name in baby cribs—the family-owned Canadian company is embracing a fresh chapter with Art of Nursery, a luxury collection inspired by travel, architecture, nature and timeless design. “We’re not trying to make luxury exclusive. We’re making it something most families can have,” says Adam Segal, President & CEO of Storkcraft.
Unlike many furniture collections that begin with market research and trend forecasts, every Art of Nursery piece starts the old-fashioned way: with a hand sketch.
“What makes Art of Nursery so special is the fact that each and every collection began as a paper sketch, inspired by the beauty that surrounds us,” says Justin L. Segal, Creative Director and Vice President of Product & Brand. “The collections are rooted in authentic travel experiences and are designed to transport families to beautiful, faraway places—evoking feelings of calmness and serenity in the nursery.”
That design philosophy is evident throughout the collection. The now-iconic Santorini crib, whose soft curves and sculptural silhouette launched the Art of Nursery brand, has since been joined by equally striking collections including Casablanca, Amalfi, Sicily and the newly introduced Rio. Each evokes the feeling of a destination rather than simply a piece of furniture, bringing warmth, elegance and a sense of escape into the home.
It’s a vision that has resonated well beyond the nursery. Art of Nursery has earned international acclaim from some of the world’s most respected design organizations, collecting honours including the Red Dot Award, Fast Company Innovation by Design Award, GOOD DESIGN Award, and recognition from leading design publication Wallpaper*.
Of course, beautiful furniture is only part of the equation. Parents shouldn’t have to choose between style and safety, and that’s where Storkcraft continues to distinguish itself. Every piece is engineered to meet rigorous safety standards, with many collections earning UL GREENGUARD Gold Certification, meaning they’ve been tested for more than 15,000 volatile organic compounds (VOCs) to help support cleaner indoor air for babies and families.
The company’s signature grow-with-me philosophy also ensures many pieces transition seamlessly from babyhood into toddlerhood and beyond, extending their lifespan while offering exceptional value—an increasingly important consideration for today’s families.
That practical perspective comes naturally. Storkcraft remains proudly family-owned and family-run, led by brothers Adam and Justin Segal, who are raising families of their own and understand firsthand that parents want products that are as durable and functional as they are beautiful. The company has also been recognized by the Baby Safety Alliance with its Core Values Award for Diversity, Equity & Inclusion, reflecting a commitment that extends beyond furniture design.
As Art of Nursery continues its international expansion into markets including Mexico and Colombia, its creative process remains refreshingly unchanged.
“None of our collections are planned years in advance,” says Segal. “The beauty is that inspiration can come from anywhere—a landscape, a building, a piece of jewelry or a quiet moment while travelling. Every Art of Nursery collection begins by simply stopping to appreciate the beauty that surrounds us.”
In a world where so much nursery furniture can feel predictable, Art of Nursery offers something different: heirloom-inspired pieces that blend award-winning design, uncompromising safety and genuine storytelling. The result is a collection that doesn’t simply furnish a nursery—it helps create a space where a family’s newest chapter begins beautifully. —Noa Nichol
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