Belmont Cameli Is Officially The Face Of Hot Curl Summer

Move over beach waves—Hot Curl Summer has arrived.

TRESemmé has tapped Off Campus star Belmont Cameli to front its playful new campaign celebrating the expanded Bouncy Curls Collection, inspired by the internet’s ongoing obsession with the actor’s effortlessly defined curls. The goal? Helping those with wavy and curly hair achieve lightweight, touchable definition that stands up to summer heat and humidity—without the crunch.

The campaign is already winning over social media, with thousands of comments, reaction videos and fan edits dedicated to Belmont’s signature hair. In the hero video, Hot Curl Summer, Verified, the actor transforms his slept-on bedhead into perfectly defined curls using a quick three-step routine featuring the Bouncy Curls Defining Cream, Defining Mousse and Air Dry Foam before heading out the door.

The collection was developed with input from TRESemmé’s Curl Collective and is designed specifically for 2B–3B hair textures, delivering hydration, frizz control and flexible hold without weighing curls down.

One thing’s for sure: effortless curls are having a major moment—and Belmont Cameli is leading the charge. —Noa Nichol